For modern-day ‘Princes of Denmark,’ the question of whether to exist or not (i.e., “to be or not to be”) has been decided. Men have arrived, and they are here to stay. A new question of the moment has arisen, though, and it confronts men head on: to spa or not to spa? It’s a question that ordinary men of previous generations could somehow avoid, but no more. At I Spa San Francisco Spa, you or a man you know can address this question and, yes, even enjoy the process.

It would seem that a number of concerns could arise when mixing men and spa treatments, chief among them being the issue of masculinity. In recent history, the popular culture buttressed itself against such potential threats to manliness by mixing equal parts spa treatment luxuriousness with action hero dominance. James Bond can have his spa treatment just so long as his moment of relaxation can be interrupted by the need to dispatch an enemy. Bruce Lee faced similar situations. Yet, in fact, these scenes come out of a previous era, and the reality on the ground today is that men are less inclined to link the spa treatment with a bad form of vulnerability, and are increasingly opening up to the idea that their sex appeal and charisma are enhanced, not diminished, with a trip to the spa. Consider a treatment for a man you care about at I Spa San Francisco Spa and see for yourself.

Continued (The Spa is not just for women anymore – I Spa San Francisco Spa (Part 2))